Public safety officers kicked off their annual Sober or Slammer campaign on Tuesday and revealed the next phase of their new emoji campaign designed to reach drivers in a unique way. It's an Emoji public service announcement that will air on televisions throughout South Carolina. Troopers revealed the ad in connection with their sober or slammer efforts. If you haven't already seen the emojis, they appear on ice boxes, gas pumps, billboards, and box trucks. Sgt. Bob Beres, of the S.C. Highway Patrol, is the star of the promotional video released to highlight the dangers of drinking and driving as Labor Day approaches. "Trooper Emoji Bob, I think did a good job pushing this stuff out and getting a feel and knack for it - developed a following. We took it one step further and through social media, we created this commercial for a larger audience and across all platforms," said Col. Mike Oliver, of Highway Patrol. With the help of local law enforcement, increased enforcement on roadways will run through Sept. 5.