Recognizing that 2015 and 2016 have had a spike in serious injury and fatality crashes, the Florida Highway Patrol revitalized their Arrive Alive campaign, which was originally unveiled in 1970. FHP has partnered with many of the law enforcement agencies within the state to target high crash corridors, or hot spots in order to drive down serious crashes. The Florida Department of Transportation, Florida Sheriff's Association, Florida Police Chiefs Association, Federal Motor Carrier Safety Administration and the National Transportation Highway Safety Administration have all voiced their support of this initiative. The Arrive Alive campaign will incorporate law enforcement presence, media outreach and road safety assessments in high crash and high crime areas through a data driven approach. The information on each area will be shared with each partner agency and the area will be patrolled by both the local agency and the Florida Highway Patrol. Florida currently boasts a population of over 20 million residents and hosted over 105 million visitors in 2015. Considering the population explosion in Florida, the amount of visitors and the amount of highway freight transportation, the Florida Highway Patrol recognizes that leveraging technology and a partnership approach to traffic safety is a necessity in our effort to save lives. The Patrol is utilizing a web based portal to collect data from each law enforcement officer working the hot spots in order to provide quarterly updates to our partners and to evaluate the effectiveness of the program. This is not an enforcement campaign, this is a sustained statewide effort to reduce serious traffic crashes. Together with their partners, the Florida Highway Patrol hopes this campaign will work towards driving down the number of traffic fatalities in the state.